Search Engine Optimization (SEO) is a crucial digital marketing strategy that enhances a website’s visibility on search engines like Google, Amazon, eBay etc. It plays a pivotal role in driving organic traffic and increasing online presence.

By optimizing keywords, content, and technical aspects of a website, SEO not only improves rankings but also boosts credibility and user experience. In today’s highly competitive online landscape, SEO is essential for businesses looking to reach their target audience effectively and stay ahead of the competition.